the promise"

This reflects Northpine's strong core values and focus on excellent customer service, as well as the strong timber it produces.

Company  PROFILE >>

Northpine Ltd is a multi award-winning, privately-owned timber manufacturer based at Waipu (Northland), with a distribution centre in Silverdale, near Auckland. Northpine was established in 1999 by Keith Reay, Richard Wilson and Bruce Larsen from the rundown assets of the defunct Waipu Timber Company.

Northpine timber products come only from sustainably managed, high density Northern pine forests – because reliable academic research shows that pine grown in the North is stronger, harder and stiffer than anywhere else in New Zealand.

There’s no ‘i’ in team

Northpine is a relatively small sawmill in terms of production, but with over 60 people on the payroll it is a significant employer in a tightknit community. Northpine invests heavily in staff training and development.

Northpine trains and retains the best people, encouraging each individual to achieve his/her full potential, and takes pride in recognising outstanding individual and company achievements. Senior management are degree qualified and employees hold a wide variety of technical qualifications specific to the industry.


Employing over 60 people, Northpine supplies high quality structural pine timber via merchants to the public nationwide, and to a select few wholesalers in Australia.


At the Waipu sawmill Radiata pine logs are sawn, kiln dried, gauged, stress tested, treated, strapped and wrapped. They are then trucked to timber and building supply merchants.


Northpine’s distribution yard in Silverdale supplies specialist large dimension and non-standard timber beams, square posts and joists – sold under the Northbeam brand – to merchants nationwide. Northbeam structural products are all independently verified by Grade Right to SG8 or SG10 standard and are BRANZ Appraised.

Northpine Vision Statement

“Good wood, good people, good systems – create great timber products and outstanding service.”

Keith Reay, founder of Northpine

“Northpine is a sawmill based on technical ability
and strong core values.” 

Key COntacts

Bruce Larsen

General Manager

Bruce has a B.For.Sc (Hons) and an M.B.A. With over 40 years of practical forest industry experience, initially as a forester before moving to sawmilling in 1999, Bruce is now responsible for marketing, log purchasing and financial management.

bruce@northpine.co.nz0508 432 115 Ext. 208

Lee Thompson

Key Account Manager

lee@northpine.co.nz027 582 3793

Hasna Blevins

HR Manager

hasna@northpine.co.nz021 103 2504

Angela Purnell

Planning & Sales Manager


Strong on achievement

From humble beginnings in 1999 as little more than a hobby for its new owners, Northpine Ltd has grown to become one of the region’s most significant and successful timber manufacturers.

Northpine’s outstanding performance, sustained over time, has been recognised by its peers inside and outside the timber industry.

Annual production has grown from 7,500m3 to almost 30,000m3, despite severe challenges posed by the crippling recession caused by the GFC.

2018 Northland Forestry Award

- Shane Mansell - Wood Processing Excellence

2017 Northland Forestry Award

– Training Company of the Year Award

2016 Northland Forestry Award

– Bruce Larsen – Wood Processing Excellence Award

– Training Company of the Year Award

2013 Westpac Northland Business Excellence Award

– ACC Workplace Safety Award

2013 Westpac Northland Business Excellence Award

– Judges Commendation Award

“Good wood, good people, good systems – 
create great timber products and outstanding service.”

- Northpine Vision Statement